Ultimate Guide to Skincare for Beauty Salons to Attract Teenagers

2024 is the age of the tween/teen 'skin-tellectuals'! The rise of TikTok and Instagram, has created a new generation of skin-obsessed youth who are looking for the next best product, treatment or trend. This is the time for Salons to look at how they can offer products and services for this growing audience, and differentiate from a typically older demographic. 

Understanding the unique skincare needs of teenagers is crucial for beauty salons aiming to provide effective treatments and products. Teen skin tends to be more sensitive and prone to oiliness and breakouts, requiring gentle yet effective skincare solutions. Acne is a common issue among teenagers due to hormonal changes, lifestyle factors, and environmental influences. It's an area that Tweens, Teens and parents want more information on, and often want to seek a professional's opinion - that's where you can come in!

Read our blog to find out more about how to market yourself to this younger demographic and how we can support you in offering treatments and products to teenagers.

Targeting the teenage market requires a nuanced approach that resonates with their unique preferences and behaviors. For beauty salons, this means adopting strategies that appeal directly to teens while also addressing the concerns of their parents. Here’s how salons can effectively market to teens:

Social Media Engagement

Teens are highly active on social media platforms like Instagram, TikTok, and Snapchat. Create engaging content that speaks their language and showcases the benefits of your teenage skincare products. Use interactive posts, stories, and videos to demonstrate product use, share skincare tips, and highlight client testimonials. Encourage satisfied clients to share their experiences and tag your salon to boost organic reach and credibility.

Influencer Partnerships

Collaborating with teen influencers who have a strong following can significantly boost your brand’s visibility among younger audiences. Choose influencers who genuinely align with your brand values and can authentically promote Bare Addiction products. Influencers can create relatable content, such as skincare routines or product reviews, that can drive their followers to your salon.

Educational Workshops and Events

Host skincare workshops and events specifically for teens and their parents. These can be in-person at your salon or virtual webinars. Focus on educating attendees about the importance of a proper skincare routine, how to manage acne-prone skin, and the benefits of using Bare Addiction products. Provide free samples or discounts to encourage attendees to try the products and establish a connection with your salon.

Loyalty Programs and Promotions

Develop a loyalty program that rewards teens for their repeat business. Offer incentives such as discounts on future purchases, free skincare consultations, or exclusive access to new product launches. Special promotions, such as back-to-school skincare packages, can also attract teens looking to refresh their routines for the new school year.

Parental Assurance

While teens are the primary users, parents are often the decision-makers when it comes to purchasing skincare products. Ensure that your marketing materials address parental concerns by emphasizing the safety, effectiveness, and dermatological backing of Bare Addiction products. Highlight the absence of harsh chemicals, the use of natural ingredients, and the brand’s commitment to ethical practices.

Key Marketing Strategies

1. Social Media Presence:
   • Engage with teens on platforms they use frequently.
   • Use influencers to create authentic connections.
2. Educational Initiatives:
   • Host events and workshops focused on skincare education.
   • Provide practical skincare advice and product demonstrations.
3. Loyalty and Rewards Programs:
   • Develop programs that reward teens for their loyalty.
   • Offer exclusive promotions and discounts.
4. Parental Engagement:
   • Address parental concerns about product safety and effectiveness.
   • Highlight the brand's ethical practices and commitment to young skin health.

By implementing these strategies, salons can effectively target the teenage market, building long-term relationships with young clients and their parents while boosting their overall brand visibility and credibility.

Remember:

1. Highlight the Benefits

Educate parents and teens about the benefits of using dermatologist-approved, gentle, and effective skincare products. Emphasize how Bare Addiction’s products cater specifically to young, acne-prone skin.

2. Create Attractive Packages

Offer special packages such as "Teen Facial + Free Accessories" or "Trial Kit for £19.99" to entice new clients. These packages make it easy for teens to start a skincare routine and experience the benefits of your treatments.

3. Use Social Media

Leverage social media platforms to reach a younger audience. Share before-and-after photos, testimonials, and skincare tips to engage teens and their parents.

Introducing services and products tailored specifically for teenage skin can significantly boost your salon's appeal to young clients and their parents. Here are three essential strategies to incorporate into your offerings:

1. Teen Facials

Introduce facials that are specifically designed for teenage skin. Use gentle products that help manage acne and improve skin health without causing irritation.

2. Skincare Education Sessions

Host educational sessions where teens can learn about skincare routines and the importance of using the right products. Offer personalised skincare consultations to address individual skin concerns.

3. Retailing the Right Products

Stock products that are proven to be effective for teen acne. Bare Addiction’s range is not only effective but also appeals to young clients with its ethical practices and natural ingredients.

Bare Addiction stands out as a skincare brand tailored specifically for young, acne-prone skin. Developed by award-winning dermatologists, our products combine natural ingredients with scientifically-proven actives, making them ideal for teenagers. Here’s why Bare Addiction is a great choice for your beauty salon:

• Nature Meets Science: Our products balance natural ingredients with effective scientific formulations.
• Dermatologist-Approved: All formulations are created in collaboration with leading dermatologists, ensuring safety and effectiveness.
• Ethical Practices: We use recycled packaging, are 100% vegan, and never test on animals.
• Focused on Young Skin: Our products address core concerns of young, sensitive, acne-prone skin without harsh chemicals.
• Mental Health Initiatives: We donate 10% of our profits to mental health organisations, emphasising our commitment to the overall well-being of young people.

Becky Laroc Beauty & Aesthetics

Becky Laroc Beauty & Aesthetics in Bromley switched to Bare Addiction after finding other products too harsh and unaffordable for teen facials. Since adopting Bare Addiction, Becky noticed an increase in retail sales and return rates for facials. Becky states, "We are so glad we swapped to Bare Addiction. My daughter tried the range and after three days she said, 'Mum, you must stock this brand.' Now, our Teen Facials are thriving, and retail sales have surged."

Rachel Staggs Aesthetics

Rachel Staggs Aesthetics, an award-winning medi spa in London, found Bare Addiction to be the perfect solution for their teen clients. Rachel explains, "In just a few days, my daughter and I were impressed with the results. Our teen facial clients love the range, and our retail sales are steadily increasing. We sold out of our 15 trial kits within three days!"

Bare Addiction is dedicated to providing beauty salons with exceptional support and resources, making it a top choice for skincare professionals. Here’s what sets us apart:

• Onboarding Education We offer comprehensive onboarding education to ensure that your staff is well-versed in our product range and its benefits. Our training sessions cover everything from product application to the science behind our formulations.
• Content for Social Media and Website To help you promote Bare Addiction in your salon, we provide ready-to-use content for your social media channels and website. This includes high-quality images, videos, and post templates that highlight the effectiveness of our products.
• Access to Blogs and Educational Resources Gain access to a wealth of blogs and educational materials designed to keep you and your clients informed about the latest in skincare for teens. These resources cover a variety of topics, from skincare routines to ingredient spotlights.
• Onboarding Call and Training We believe in personalized support. Our onboarding process includes a one-on-one call with our team, ensuring that you have all the information and tools needed to successfully integrate Bare Addiction into your salon services.
• Affordable Packages We offer competitively priced packages tailored to meet the needs of beauty salons. These packages make it easy for you to stock our products and offer them to your clients at attractive prices.
• Free Products for Marketing Teen Facials To help you attract new clients, we provide free products for use in marketing teen facials. This allows potential clients to experience the benefits of our skincare range first-hand.
• Point of Sale Education and Promotions We support your sales efforts with educational materials and promotional items for point of sale. These tools help educate your clients about the benefits of Bare Addiction products and drive sales.

• Personable Service: Unlike larger brands, Bare Addiction offers direct access to our founder and team, ensuring a personalised and responsive experience.
• Expert Support: Our team of dermatologists and skincare experts are always available to provide advice and support.
• Community Focus: We donate 10% of our profits to mental health organizations, reflecting our commitment to the well-being of young people.
• Ethical Practices: Our products are 100% vegan, cruelty-free, and made using sustainable practices.

By partnering with Bare Addiction, your salon gains a competitive edge with access to high-quality products and comprehensive support designed to enhance your services and attract a loyal clientele.